Dani Metz: The Innovation 50

Account supervisor, The Hatch Agency

Early in Dani Metz’s career, she got experience under her belt at The OutCast Agency assisting tech companies including Yahoo, Zynga, Autodesk, Bump, and Jawbone. She then moved on to The Hatch Agency, a San Francisco-based communications firm founded in January 2012 by two former OutCast partners, Amy Swanson and Reema Bahnasy. As a startup itself, The Hatch Agency helps other pioneering brands make their mark.

Metz worked her way up to be an account supervisor at the agency, serving clients such as Beats Electronics; Nike; Glow; Nextdoor; Xapo; Karma, which was acquired by Facebook; and Wavii, which was acquired by Google. Her PR challenges have included assisting social network Path, which last year faced layoffs and a Federal Trade Commission settlement over alleged privacy violations.  Path has since increased users, launched a messaging app called Path Talk, and acquired TalkTo, an app for messaging local companies.

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