Over the past year it was hard to miss the buzz about Nasty Gal, the online retailer selling retro-inspired clothes with an edge. Behind the scenes is PR director Kaitlyn Nagy, who has been with the company since 2012. Nagy has a captivating story to share about her employer. Nasty Gal founder and CEO Sophia Amoruso started the brand, named after the 1975 album by Betty Davis, as an eBay shop, which she promoted on MySpace. It has since grown into a $100 million business with 350 employees, and 30-year-old Amoruso has transformed into an entrepreneurial guru with the publication of her book #GirlBoss.
Nasty Gal and its founder built a large, loyal following through social media and word-of-mouth, which has lately been the subject of many press interviews. Nagy helps the brand keep up its badass persona and reach the customer who, as Amoruso described in a recent Fast Company article, "doesn't really differentiate between consuming content, shopping for something, and hanging out with her friends online."