Alyssa Galella: The Innovation 50

Director of earned media, Huge

Alyssa Galella is director of earned media at Huge, a leading digital agency based in DUMBO, Brooklyn with offices in the US, London, and Rio de Janeiro. Earlier in her career, she served as Huge’s communications manager, running PR and social media for the agency and its internal Huge Labs tech startups. She also worked in the consumer tech and FirstWord Digital groups at M Booth with companies including Zynga, American Express, and Getty Images.

In her current role, Galella is charged with helping brands such as Audi, TD Ameritrade, and President Cheese approach PR through a digital and social lens. Those PR opportunities included teaming up President Cheese earlier this year with food bloggers to create cheese recipes and a tantalizing microsite and Pinterest board, or Audi using Snapchat to connect with new audiences on Super Bowl Sunday. In her free time, Galella also helps keep Brooklyn’s digital community satiated by running the @DUMBOFoodTrucks Twitter handle, which tracks food trucks in the neighborhood.

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