Natalie Gerke: The Innovation 50

Senior account executive, DKC

A client of Natalie Gerke’s has one word for the budding PR pro: "amazing." Gerke is a senior account executive at DKC, the agency of record for Foursquare since February. She previously held roles at C. Milan Communications and Cohn & Wolfe, where she worked on b-to-b technology accounts.

At DKC, Gerke is part of the team helping reshape Foursquare’s narrative in the US during a crucial year for the company. Foursquare recently revamped its eponymous app to focus on local search and launched a second app, Swarm, that reimagines the check-in feature. Gerke’s efforts since then included facilitating an Entrepreneur feature, in which Foursquare CEO Dennis Crowley shares his best business advice. Getting immersed in communications for Foursquare is a significant career milestone for Gerke, whose Twitter bio reads, "PR never sleeps."

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