Julie Mossler: The Innovation 50

Head of global communications and creative strategy, Waze

Julie Mossler arrived at Waze just in time to manage communications during the mobile navigation service’s $966 million acquisition by Google last year. Waze caught the tech giant’s eye for its app that provides maps and directions based on input from millions of drivers. As head of global communications and creative strategy at Waze, Mossler is in charge of developing integrated marketing and communications programs to help build the company’s community around the world.

Before Waze, she was the first PR hire at Groupon, where she faced communications challenges such as the company’s expansion into 48 countries and botched IPO. She also managed to launch lighthearted, popular initiatives including Live Off Groupon, in which a customer survived for a year on Groupon offers. This creative thinking landed Mossler on PRWeek’s 40 Under 40 list in 2011 and will serve her well on Waze’s own path to growth under Google.


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