As a senior account director at Day One Agency, Laura Barganier is helping to build the fledgling firm from the ground up. She joined the digital marketing and communications agency in April, about a month after former M Booth staffers Josh Rosenberg, Brad Laney, and Rob Longert officially opened its doors. Previously, she spent a few years at tech PR firm Brew Media Relations, working with startups including About.me, Bluefin Labs, GroupMe, and Zong. She started her career in the consumer marketing team at Weber Shandwick, serving clients such as Amazon.
Barganier’s specialty is the tech and business press, and she is well-connected in the technology and startup world, says Longert. "One of the keys to being a good PR person is staying on top of everything that’s out there… if news breaks or a reporter moves to another publication, [Barganier] is the first to know," he says. "She’s a true rock star."