Mallory Blair: The Innovation 50

Co-founder, Small Girls PR

Mallory Blair is a small girl with big ambitions. At her 21st birthday party, she met another enterprising woman of petite stature, Bianca Caampued, and the two created a digital marketing and PR company called Small Girls PR. In just a few years, the women have worked with tech clients including GE, Google, AOL, Hinge, and Meetup, as well as media companies such as Flavorpill and Gawker. Their efforts have also caught the attention of outlets ranging from Glamour and Marie Claire to the New York Post and Forbes.

Blair and her team stand out for their ability to build buzz for brands while maintaining a personable, playful touch. Blair’s PR philosophy could be summed up in her quote from a DailyCandy article, "Your business’ reputation drives its bottom line. Meanie heads finish last." At a time when technology changes and information circulates at breakneck speed, that could be just the kind of personal interaction consumers are seeking.

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