Rosette Pambakian serves as VP of communications for one of the hottest tech companies of the moment, Tinder. With its addictive feature that allows users to swipe left or right to select potential matches, the app has captured people’s attention for simplifying online dating. It has also caught the eye of investors, with Match.com and OKCupid owner IAC/InterActiveCorp. buying a major stake in the company. Like many startups, however, Tinder has not yet turned a profit.
Pambakian’s job is to tell Tinder’s story amid a period of intense scrutiny - not all of it positive. In July, former Tinder marketing VP Whitney Wolfe sued the company for sexual harassment and discrimination. The suit raised questions not only about Tinder’s internal culture, but also about gender diversity in the tech industry. Pambakian is in a position to help burnish Tinder’s reputation while also setting an example of a savvy woman contributing to a startup’s success.