The wins are the latest in a series of new account appointments for DFW Creative's PR division and has further strengthened the agency’s track record in the lifestyle industry which includes most recently, Lazada Fashion, an e-commerce site headquartered in Singapore with over 2,000 employees across Southeast Asia.
"The 3 F&B PR accounts are fantastic wins for us as it gives the agency the opportunity to work across a number of different disciplines encompassing media relations, social media strategy and events." Keyis Ng, PR and Marketing Director, DFW Creative.
CoCo Ichibanya Curry House is the largest curry chain in the world and currently operates more than 1200 outlets in Japan and globally. It operates four restaurants in Singapore.
Joe & Dough specialises in handcrafted gourmet sandwiches and coffee using only natural ingredients and without preservatives. It has six outlets in the city.
Shin-Sapporo Ramen serves authentic Japanese ramen (noodles) with highly sought-after seasonal special menu such as Sakae ramen and Beer ramen. It has four local outlets. All PR accounts are said to be on retainer basis.