As we reach September and full-throttle work after the temporary relief of summer Fridays and commuting in relatively empty cities, our thoughts at PRWeek turn toward the theme of good business being better business.
The topic will come into focus at our annual conference in New York City, but this issue gives everyone a taste of the content that will be on display on September 16.
One of our speakers is Mike Fernandez, head of global communications at this month’s cover star Cargill, the largest private company in the US. We examine its policies on sustainable supply chains, feeding the planet, labor relations in developing countries, and environmental strategy as it prepares to turn 150 next year.
Cargill’s 143,000 employees in 67 countries tackle really big issues, such as food supply, that are critical to the planet’s future, while striking the right note in balancing socially responsible business with making a decent profit.
Cargill’s major customers include CPG conglomerates Procter & Gamble, Mars, and Coca-Cola, and these companies’ products end up in retailers such as Kroger, where this month’s Newsmaker, group VP of corporate affairs Lynn Marmer, heads communications.
Kroger employs even more people than Cargill: 375,000 people across its $98 billion network of 2,642 stores. Marmer is committed to CSR, sustainability, and charitable giving, and emphasizes that this goes far beyond feeling good – it is a key sales driver.
Another conference speaker, GE’s Gary Sheffer, rounds out our theme by emphasizing how important it is to engage local audiences in your business strategy, and how that translates to the bottom line.