Transform Cosmetic Surgery moves consumer work to Label PR

Manchester and London-based PR agency Label has won the retained consumer PR account for a chain of 21 cosmetic surgery clinics.

Transform: operates cosmetic surgery clinics across the country
Transform: operates cosmetic surgery clinics across the country

Transform Cosmetic Surgery’s PR manager Shami Thomas made the appointment following pitches from an undisclosed number of agencies.

The work is moving from JAMpr, which succeeded Brazen 12 months ago but did not repitch.

Label PR will manage Transform’s press office, case study production, news generation and blogger relations, as well as support its social media strategy.

The company has 6,896 fans on Facebook and 1,315 followers on Twitter.

Earlier this year, figures published by the British Association of Aesthetic Plastic Surgeons showed the number of cosmetic procedures carried out in the UK had risen 17 per cent to 50,112 during 2013.

Thomas said Transform approached Label PR because of its "exceptional health and beauty experience".

Label’s team will be led by agency MD Lee Bloor.

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