By the numbers: WPP's first-half and second-quarter earnings

WPP released its interim trading report on Tuesday morning, revealing second-quarter and first-half financial results. Here's a breakdown of the numbers.

WPP released its interim trading report on Tuesday morning, revealing second-quarter and first-half financial results. Here’s a breakdown of the numbers.

WPP’s PR and public affairs group
2.8%:
Revenue increase on a like-for-like basis in the second quarter of 2014, reaching $369.8 million.

2.3%: Like-for-like revenue increase for the first half of the year, compared with the same period of 2013, to $721.4 million.

3.5%: Net sales increase reported by the group’s public affairs and PR firms in the second quarter, on a like-for-like basis, reaching $366.5 million.

2.7%: Like-for-like net sales increase in the first half of the year to $713.1 million.

15%: Operating profit margins achieved by the PR and public affairs group in the first half, up from 13.2% last year.

The group’s earnings reflect stronger growth in North America and the UK, according to WPP’s earnings statement. It credited Burson-Marsteller, Cohn & Wolfe, and its specialist firms for their strong performance. The holding company owns and operates Burson, C&W, Ogilvy Public Relations, Hill+Knowlton Strategies, RLM Finsbury and a number of others shops.

WPP’s overall numbers
10.2%:
Like-for-like revenue increase achieved by WPP in the second quarter, reaching $4.8 billion.

8.7%: Revenue increase on a like-for-like basis achieved by WPP in the first half of the year to $9.1 billion.

4.4%: Net sales earned by the holding company in the first quarter of the year, on a like-for-like basis, reaching $4.2 billion.

4.1%: WPP’s like-for-like net sales increase for the first half of the year, reaching $7.9 billion.

13%: The holding company’s operating profit margin in the first half, steady with last year’s 13%.

For comparison’s sake
WPP’s Advertising and Media Investment Management group achieved a 19.4% year-over-year revenue increase in the second quarter to $3.2 billion, while the Branding and Identity, Healthcare, and Specialist Communications unit saw a like-for-like revenue increase of 4.9% in the period to $1.3 billion. Revenue for its Data Investment Management group was up 2.6% on a like-for-like basis to $1 billion in Q2.

In the first half, the advertising and media group’s revenue was up 16.4% on a like-for-like basis to nearly $4 billion, while Branding and Identity, Healthcare, and Specialist Communications saw 5% like-for-like revenue growth to $2.4 billion. Data Investment Management saw 1.8% like-for-like revenue growth to $2.9 billion.

Like-for-like growth represents change in revenue without taking into account the impact of acquisitions or divestments.

*Note: All monetary conversions were made using the XE Currency Converter.

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