Hill+Knowlton Strategies hires NetApp veteran Baumann as EVP

SAN FRANCISCO: Hill+Knowlton Strategies has hired former NetApp comms veteran Jodi Baumann as EVP in the dual role of US tech practice head and San Francisco GM.

SAN FRANCISCO: Hill+Knowlton Strategies has hired former NetApp comms veteran Jodi Baumann as EVP in the dual role of US tech practice head and San Francisco GM.

Baumann will start in the role on September 15.

She will join the firm from data-storage company NetApp, where she worked since 2004, initially as director of corporate PR and then as senior director of global communications since 2009.

In her most recent role, Baumann led a team of roughly 20 staffers. She managed NetApp’s worldwide PR, social media, sponsored news, executive comms, public affairs, awareness strategy, along with M&A, crisis, and internal communications, according to her LinkedIn profile.

Prior, Baumann served as a director at Weber Shandwick, account manager at Benjamin Group, manager of PR and communications at Digital River, and marketing manager at ATIO Corp.

Baumann was not immediately available for comment.

H+K has seen a number of top executive changes recently. Its EVP and US tech practice director Hadley Watkins left the firm in July, and Paul Turner, EVP and GM of its San Francisco office, joins Wells Fargo in March as an SVP. Former US president and CEO Andy Weitz exited the firm on August 11, with Mike Coates, former chairman and CEO of H+K Canada, taking over as chief executive for the Americas.

Last November, the WPP firm brought together its 16 operations in Asia-Pacific into a regional structure with Vivian Lines as chairman. Its EMEA operation was integrated into one region this May with Lars Erik Gronntun named chairman and CEO.  

The agency had also lost a number of accounts in recent months, including Qualcomm, CA Technologies, and Salesforce in the US, which it stopped working with in February after deciding not to participate in its RFP.

The firm had also previously worked with the UK arm of aerospace giant Lockheed Martin, which hired Man Bites Dog in the country to handle an integrated comms assignment in July after a review.

This story was updated on August 25 with more information about recent people moves at Hill+Knowlton Strategies.

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