Last year, MTV’s Video Music Awards were mostly remembered for twerking. Yet last night, the network took a more thoughtful turn at times, broadcasting a PSA about the death of Michael Brown and the unrest in Ferguson, Missouri.
Here’s how three food brands took advantage of one of the biggest TV nights of the year for young consumers. Tweet at @PRWeekUS to vote for the brand you think made the most of the 2014 edition of the VMAs.
Meanwhile, the Legacy Foundation’s Truth campaign ran PSAs urging celebrities to quit smoking, chastising them for serving as "unpaid tobacco spokespeople" when caught by paparazzi while lighting up.
The PSAs got approval from other anti-smoking organizations, as well.
Here’s the PSA MTV ran during the broadcast in memory of Michael Brown.