Eight things for PR pros to know Monday morning, 8.25.2014

MTV airs PSA on Ferguson during VMAs, while Legacy Foundation urges celebrities to kick the habit. Tim Hortons deal could allow Burger King to avoid taxes by moving headquarters to Canada; Roche to buy California-based biotech company.

1. MTV aired a PSA on the situation in Ferguson, Missouri, on Sunday night during the broadcast of the Video Music Awards, the network’s biggest night of the year. The PSA is part of MTV’s Look Different campaign, launched in April, that aims to spark dialogue about social topics like race, gender, and sexual preference.

The American Legacy Foundation’s Truth campaign also aired PSAs urging celebrities to kick the habit to avoid serving as "unpaid tobacco spokespeople" via paparazzi shots.

2. Canada could be the new home of the Whopper. Burger King is in talks to buy Canadian coffee and donut chain Tim Hortons. The deal would create a fast-foot conglomerate with an $18 billion market capitalization and would allow Miami-based Burger King to move its corporate headquarters to Canada, allowing it to save on taxes in the latest "inversion" deal.


3. Northern California is cleaning up after what experts are calling its biggest earthquake in 25 years. The region’s wine industry could lose a collective $1 billion in injuries and damages due to the quake.

Watch more news videos | Latest from the US
4. The father of slain teenager Michael Brown is calling for a day of peace as his son is buried on Monday. The unarmed Brown was shot by a Ferguson, Missouri, police officer two Saturdays ago, prompting more than a week of unrest in the St. Louis suburb.

5. Sony’s PlayStation Network was shut down on Sunday by hackers. The company said in a blog post that no personal information was affected by the incident.


6. Roche is planning to buy California-based biotech company InterMune for $8.3 billion, which would allow Switzerland-based Roche to expand its footprint in the treatment of respiratory disorders.


7. NBC News president Deborah Turness is the subject of a profile in The New York Times focused on her efforts to steer the network through a number of tricky situations in its overseas coverage. Last week, experts told PRWeek how they would make over the Sunday morning political talk shows, including NBC’s Meet the Press, which recently announced it will replace host David Gregory with Chuck Todd.


8. American journalist Peter Theo Curtis was released by an al Qaeda branch in Syria on Sunday, nearly a week after James Foley was beheaded by members of ISIS last Tuesday.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in