BEIJING: BlueFocus Communications Group reported a 67% year-over-year jump in PR operating revenue in the first six months of the year to $198 million, according to its interim report, released on Friday.
Advertising brought in $229 million during the half-year period, up nearly 209% year-over-year.
Overall, the China-based holding company reported gross operating revenue of $428 million, up 122.1% year-over-year, as well as a net profit of $49.1 million.
It achieved $20 million in revenue from overseas markets, nearly 5% of its total.
The company also noted its recent hire of Holly Zheng as global president, focused on international operations. Zheng is based in the US with oversight of its global business structure and management.
Earlier this year, BlueFocus completed its acquisition of UK-based social media agency We Are Social, which has eight offices worldwide, as well as Metta, an independent advertising firm based in Hong Kong.
In an interview with PRWeek Asia in April, BlueFocus chairman and CEO Oscar Zhao outlined his goals for making the company one of the global leaders in digital communications. He said one goal is for 70% of its revenue to come from digital in the next decade.
Last October, BlueFocus bought a stake of nearly 20% in UK-based holding company Huntsworth for $58.7 million. The deal was announced that April before the companies secured the blessing of Chinese regulators and Huntsworth shareholders.