NEW YORK: GCI Health is expanding its consumer health specialty, known as Well Living. The firm has promoted Elisia Canna to EVP of health and wellness to lead the group.
Canna said health and wellness are a part of every aspect of consumers’ lives, whether the vitamins in shampoo or probiotics in vitamins. With many individuals making increasingly healthy choices for themselves and their families, consumers want the "seal of approval" that a product is good for them.
The practice’s evolution is part of an effort to enable current and prospective clients to help customers access information "in a way that fits into their lifestyle unobtrusively," she added, noting that it should be a part of consumers’ everyday routines.
"People don’t just want to avoid getting sick – they want to be healthy every day," Canna explained.
The Well Living group will also work with the firm’s digital and media teams to look at where consumers are getting their information. Digital media offers a chance to engage consumers in fun and creative ways, she added.
Canna said her promotion to the newly created EVP role is "evolving her previous position" and she will continue to report to GCI Health CEO Wendy Lund. Canna previously served as director of consumer health at the firm, according to her LinkedIn account.
The firm has also hired 35 staffers in the past six months and named Aimee Huss as market leader for its Chicago office, which is nearing its three-year anniversary. It also brought on Maura Siefring as VP on its media team. Siefring previously worked at Tonic Life Communications and as a TV journalist in Texas and Montana.