CARY, NC: Cotton Incorporated, the promotional company for upland cotton, has hired RockOrange to handle public relations duties for its third-annual fashion show.
The agency will promote Cotton Incorporated’s "24 Hour Runway Show," planned for Miami on November 7 and 8. The firm’s responsibilities include celebrity, blogger, and influencer outreach and driving awareness of the event locally and nationally.
RockOrange won the business in April after a competitive pitch against at least four other undisclosed agencies. It is a one-off project for the Miami-based firm.
The event will showcase a different cotton outfit every minute, amounting to 1,440 different looks. Each hour will have a different theme. The show will be live-streamed on fashion and lifestyle sites.