Tesco-owned Dunnhumby appoints W to corporate PR brief

Tesco's customer insight company Dunnhumby has appointed W to handle its corporate PR.

Dunnhumby: W to handle corporate PR
Dunnhumby: W to handle corporate PR

W won the brief following a competitive pitch and is the first PR agency the company has worked with.

It will aim to use its media and marketing experience to build on the company’s reputation and boost the profile of its leaders.

Dunnhumby marketing director, EMEA & Asia, Joe Rudkin, said that W had understood the company's "vision", and also praised its "creativity and strategic approach". 

Dunnhumby analyses data and applies insights from 660 million shoppers across the world and works with clients such as Coca-Cola, Procter & Gamble and Shell.

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