Clothing retailer Blue Inc appoints Instinct PR to consumer account

Instinct PR has been appointed by clothing retailer Blue Inc to handle its consumer media, campaigns and celebrity outreach.

Blue Inc: Appoints Instinct PR to consumer PR account
Blue Inc: Appoints Instinct PR to consumer PR account

The retained account, won following a pitch process, will be led by Jonathan Kirkby, the agency’s founder and director and Juliet Price, associate director.

Instinct PR has been tasked with raising awareness of the brand amongst its target customers, 11-25 year-olds, to increase traffic to the website to support the retailer’s growth.

Steven Cohen, Blue Inc’s CEO, said: "The next stage for Blue Inc is about growing the brand’s presence and appointing Instinct pr is a reflection of that."

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