Texas releases tourism, trade RFP targeting Japanese, Korean markets

The state of Texas' tourism and trade arm is looking for a firm to launch a campaign to attract travelers from Japan and South Korea.

AUSTIN, TEXAS: The state of Texas’ tourism and trade arm is looking for a firm to launch a campaign to attract travelers from Japan and South Korea.

It is asking bidders to submit proposals for a travel and tourism PR and marketing campaign "that fully integrates consumer, media, travel trade, and meeting market activities in the primary and secondary target markets of the Japan and Republic of Korea markets service region." The state released the RFP last week.

The contract is expected to run from October 1 through August 2015, with two annual options to renew. The budget was not specified in the RFP.

Last year, "total direct travel spending" in the state was $67 billion, and the travel and tourism industry supported nearly 600,000 jobs and resulted in $4.7 billion in state and local taxes, according to agency search documents.
 
Three main areas – travel research, advertising, and public relations — comprise the Texas Tourism unit in the governor’s office.

The account’s requirements include attracting press coverage, managing Texas Tourism marketing efforts and social media, promotions, and creating marketing programs "that provide for maximum partner participation" and generate "measurable results."

The state is looking for a firm that can set up an office in greater Tokyo and Seoul in the first month after the contract is awarded. It wants the office to stay open through the length of the account to "provide ongoing crisis-management services in the target markets as needed and directed by the [governor’s office]."

Proposals are due by September 10. The governor’s office expects to award the contract by September 26.

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