PRWeek will cover the two-day event (9-10 Oct) as the exclusive regional media partner. The event hosted by the national industry body Public Relations Consultants Association of India (PRCAI) features an impressive lineup of speakers including PRWeek contributor Bob Pickard, the Asia Pacific Chairman of Huntsworth. Fred Cook, the global CEO of Golin will present his book "Improvise:Unconventional Career Advice from an Unlikely CEO" and share some untold anecdotes on the recent rebrand of the agency. The Summit will also see the industry legend Marian Salzman deliver a keynote on the future of the PR agency business, and how PR leaders should embrace the changing communications landscape to compete. Other key topics of the day will include evaluation, influence, talent and social media.
"All eyes of the international PR community are on Asia-Pacific now," ICCO Chief Executive Francis Ingham told PRWeek. " And this trend has been further solidified by the recent launch of PR Week Asia. We are very excited to have it as our exclusive regional media partner at the ICCO Summit".
Ingham explained the Summit was being held in India this year to "to honour and celebrate" the "robust and rapidly growing PR industry" in the country. He described it as a "can’t miss" event of the global PR calendar. ICCO is a leading voice of public relations consultancies around the world. Its membership includes national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 1700 PR firms. Registrations can be made online at www.iccosummit.org