Seven lessons for communicators in the #IceBucketChallenge

The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.

by Victoria Grantham, RoseComm
Bill Gates takes the ice bucket challenge.
Bill Gates takes the ice bucket challenge.

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