Four things for PR pros to know Tuesday morning

More clashes in Ferguson, Missouri, as city gets PR agency help; Taylor Swift uses livestreamed event to promote upcoming album; Childhood cancer groups and Empire State Building clash on social media; Aeropostale brings back former chief executive.

1. Ferguson, Missouri, experienced its ninth night of unrest on Monday as protests again turned violent. Despite the arrival of the National Guard, more than 30 people were arrested, some from as far away as California and New York. Authorities blamed the clashes on a small group of individuals looking to turn the protests violent.

Common Ground Public Relations said in a tweet on Monday that it is helping the city’s likely overwhelmed media relations department field calls from members of the press. It did not provide other details about its work.


The site Talking Points Memo and many users of Twitter pointed out the lack of diversity on the St. Louis-based firm’s staff page.

Nearly 8 million tweets have used the hashtag #ferguson since last weekend, according to data from Twitter.


Here’s a brief rundown of events that took place overnight in Ferguson:

    • In response to an Amnesty International tweet stating the US should improve its human-rights record, think tank the Center for Strategic and International Studies responded that the group should "suck it."The think tank later apologized, saying it is reviewing its internal social media policies.

2. Pop star Taylor Swift is maxing out social media to promote her new album, 1989, which is due out in October. Swift revealed the album’s title via a live-streamed event on Yahoo and answered fans’ questions from social media.


3. Childhood cancer awareness groups and the management of the Empire State Building are clashing on social media. The organizations claim the landmark is callously dismissing their requests to turn the top of the building gold for one night to raise awareness of pediatric cancer. Meanwhile, the Empire State Building counters that its employees are being bullied.


4. Aeropostale has brought back former chief executive Julian Geiger to run the company, as CEO Thomas Johnson quits its board of directors and the top executive role. The clothing retailer’s stock is down 73% in the past year.

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