1. Karen Bloom, principal, Bloom, Gross & Associates
2004: Tactician
2014: Strategic partner
2. Kathy Cripps, president, Council of PR Firms
2004: Digital know-how
2014: Digital know-how multiplied to the point where you can consistently beat the competition
3. Ray Day, group VP of communications, Ford
2004: Skilled storyteller
2014: Skilled storyteller
4. Mike Fernandez, corporate VP, corporate affairs, Cargill
2004: Trust builder
2014: Collaborator
5. Paul Gennaro, SVP and CCO, AECOM
2004: Expert on communications
2014: Expert on communications, plus business leader and trusted adviser
6. Bill Heyman, president, Heyman Associates
2004: Specialization
2014: Broad perspective
7. Donna Imperato, CEO, Cohn & Wolfe
2004: Strong media relations and writing skills
2014: Strong communicator and influencer across all media channels
8. Maril McDonald, CEO, Gagen MacDonald
2004: Strong individual contributors
2014: Strong leaders and developers of a broad range of talent
9. Andy Polansky, CEO, Weber Shandwick
2004: Strong communicator
2014: Digital literacy
10. Dave Senay, CEO, FleishmanHillard
2004: Driven by a social narrative
2014: Inspired by insights from analytics
11. Gary Sheffer, VP of corporate comms and public affairs, GE; chairman, Arthur Page Society
2004: Spokesperson
2014: Storyteller
12. Barby Siegel, CEO, Zeno Group
2004: Good PR practitioner
2014: Trusted business adviser
13. Karen van Bergen, global CEO, Porter Novelli
2004: Ex-journalists with great media relations
2014: Business strategists
