Lagrant to lead marketing for Center Theatre Group's 'Trip to Bountiful'

Center Theatre Group has chosen Lagrant Communications to spearhead marketing efforts for its latest production, "The Trip to Bountiful."

LOS ANGELES: Center Theatre Group has chosen Lagrant Communications to spearhead marketing efforts for its latest production, "The Trip to Bountiful."

The play has an all-black cast including Cicily Tyson, Blair Underwood, and Vanessa Williams.

Lagrant is planning to leverage its ties to the African-American and Hispanic communities in addition to faith-based, community, and media outreach to drive consumers to the Ahmanson Theatre in Los Angeles.

The play will run from September 26 through November 2.

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