Japanese ramen chain hires Anteater PR to support UK launch

Ippudo, the Japanese ramen noodle chain with 120 restaurants worldwide, has appointed Anteater PR ahead of the launch of its first restaurant in the UK next month.

Ippudo: Anteater PR hired ahead of UK launch
Ippudo: Anteater PR hired ahead of UK launch

Anteater PR, which was founded by Antony Rettie, specialises in advising lifestyle companies and restaurants.

Ippudo has awarded it an initial six-month retainer, covering both traditional and online media relations, after a competitive pitch.

The agency will also advise the restaurant chain on a wider comms strategy as it seeks to expand across Europe.

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