Michael Bassik: 40 Under 40 2013

US Digital Practice Chair, Burson-Marsteller; CEO, Proof Integrated Communications
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Throughout his career, Michael Bassik has been a digital communications pioneer. He sold the first online advertisements to political candidates and created the nation’s first online political ad agency, serving as AOR for high-profile clients such as the Democratic National Committee, John Kerry for President, and Hillary Clinton for President. Other highlights include establishing and managing Global Strategy Group’s digital practice, where he developed award-winning online marketing and media relations for top clients including IBM and Google.

He is currently CEO of Proof Integrated Communications, a $22 million organization, and US digital practice chair for Burson-Marsteller, where he serves as the firm’s most senior digital strategist in the US.

Bassik’s accomplishments continue to defy his youth. He is Burson’s youngest practice chair, its youngest member of the US leadership team, and the youngest CEO of a WPP agency. Since joining the company in 2011, Bassik has expanded his Burson Digital and Proof teams to more than 80 experienced designers, developers, and strategists, working on behalf of 125 clients. He has helped achieve 24 consecutive months of growth, including 31% year-overyear growth in Q1 2013. Combined, his groups have served more than 50 Fortune 500 clients, including Ford, Coca-Cola, HP, AIG, Microsoft, and Intel.

His eye for talent has also benefitted the firm immensely. Bassik was instrumental in the hiring of Amy Gershkoff to lead the agency’s global digital analytics team. Gershkoff, former director of media planning at Obama for America, has since been promoted to WPP’s chief data scientist. A sought-after lecturer and commentator, Bassik’s achievements have been recognized with numerous awards, including the Yahoo Big Idea Chair Award.

"Michael’s deep expertise in digital and social media and his experience executing creative, cutting-edge campaigns make him an invaluable asset to clients, to the agency, and our industry as a whole," says Burson’s US CEO Dave DenHerder.

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