Seth Eisen: 40 Under 40 2013

VP, Senior Business Leader, US Markets Communications, MasterCard
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Seth Eisen hasn’t looked back since winning his first industry award not long after graduating college. His successful and varied career path has now brought him to MasterCard, where he is VP and senior business leader, heading up the company’s US markets communications team. In this role, he serves as a member of the North American markets management team and the worldwide communications leadership unit.

Achievements in his relatively brief time at the company, which he joined in late 2010, include spearheading an initiative to enhance relationships with customer communications teams. Eisen has also led the charge to drive the company’s migration to Europay, Master-Card, and Visa (EMV) in the US, the global standard for inter-operation of payment cards, while helping manage MasterCard’s reputation through several tricky legal and regulatory situations. He played a key role in launching cause marketing efforts, including Priceless Cities and Stand Up to Cancer.

Before joining MasterCard, Eisen was the deputy director of MSL’s corporate practice, where he was responsible for the development of an $8 billion business plan. He has previously held senior communications roles at Cohn & Wolfe, Visa, and Ketchum.

Known for his integrity and strength of character, Eisen has long mentored others throughout his career, including helping manage and champion internship schemes at MasterCard and other firms. He has also served as a guest lecturer at Baruch College in New York City.

"In his two-plus years with the company, Seth quickly earned the trust and respect of his colleagues around the world through his deep understanding of our business, proven communications counsel, and expertise," says Chris Monteiro, group executive and global head of communications at MasterCard. "Always measured in his approach regardless of the situation," he continues, "Seth brings a consistent, results-first approach to his work."

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