Ken Shuman: 40 Under 40 2013

VP, Communications, Trulia

Ken Shuman is a hot property in PR, having played a key role in the growth and transfor­mation of real estate search site Trulia. Since joining in 2008, he has built up the firm’s internal PR team from scratch and created a national print and broadcast profile for the company that sees it featured every day in outlets such as The New York Times, The Wall Street Journal, Forbes, and Fortune.

Among his most recent accomplishments, he led all internal and external communica­tions for the firm’s IPO in September 2012, which saw shares closing 40% higher than the opening price. He took the lead early on, shaped key messaging, coached the management team, and negotiated directly with the stock exchange, helping direct the entire process.

His media savvy and great media relation­ships have helped build the profile of senior executives, most notably chief economist Jed Kolko, now a key spokesperson who makes regular national appearances on CNBC, Bloomberg TV, Fox Business, and more.

"Out of anyone in the company, Ken is one of the few that has the ability to wear multiple hats and juggle key roles," says Pete Flint, CEO and cofounder of Trulia.

"From being a media spokesperson appearing on national broadcast hits to leading our internal communications and corporate, consumer, and product initiatives, Ken has not only grown the visibility of the company externally to key audiences, but has helped manage internal affairs across our 500-person company," he adds. "Ken devel­ops our strategy and executes it flawlessly."

Prior to joining Trulia, Shuman held roles with Bite Communications, Text 100, and Horn Group. The way Shuman inspires staff is "remark­able," according to Jim Dowd, MD of Spark­PR and a former 40 Under 40 recipient. At Trulia, Shuman has hired SparkPR twice for separate jobs.

"Ken is a true showman in our industry and one of the most creative think­ers I have ever encountered," adds Dowd. "Ken constantly challenges his colleagues to think beyond the traditional and to garner the big wins," he says.

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