Julie Binder: 40 Under 40 2013

VP, Corporate Communications, ADT
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Resourceful. Insightful. Tireless. Just some of the words colleagues use to describe Julie Binder, who has helped steer ADT through a major transformation.

She joined the security systems company as its global head of corporate communications in October 2011, shortly after it was announced that the $3 billion business unit would spin off from parent company Tyco International in September 2012 to become an independent public company.

Binder’s many achievements over the past year "demonstrate her perseverance, intelligence, and strong command of the corporate communications discipline," according to Anita Graham, SVP and chief HR and administrative officer at ADT. Binder and her team created and launched a dynamic and successful corporate communications function and played a key role in managing major changes affecting everyone from frontline staff to senior leaders.

Other achievements include rationalizing all of ADT’s communications channels, creating a thriving network of "communications champions" across 206 offices, and facilitating 25 CEO meetings and workshops across North America to help define and develop the company’s goals and values.

Today, Binder oversees financial and corporate communications, PR, employee communications, issues management, corporate responsibility, community affairs, and corporate branding. Key projects include the transformation of employee communications using enterprise social network Chatter to link 16,000 staffers. With 8,000 technicians and emergency dispatch operators previously relying mainly on word-of-mouth communication, this has been a major step forward for ADT.

"Julie understands the complexity of communicating in today’s world," says Sarah Cohn, ADT’s media relations director. "She encourages her team to think big and has a clear vision for the ADT communications team. Most importantly, she trusts her team to do what’s right for ADT. This feeling of empowerment motivates each of us to consistently deliver results."

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