Jeff Beringer: 40 Under 40 2013

EVP, Global Practice Leader, Digital, GolinHarris

Jeff Beringer has been a leading light at GolinHarris ever since joining the agency nine years ago. Among many contributions, he founded the firm’s digital practice, which supports account teams and clients across 39 offices worldwide and serves an impressive list of big names such as Disney, Mattel, Nintendo, Sony Ericsson, and the US Navy.

Known for his passion and creativity, Beringer oversees digital output totaling more than $25 million globally. He has increased agency revenues from digital services by more than 50% in the past 24 months and more than 35% in each of the past five years.

He is also the brains behind The Bridge, a pioneering approach to real-time marketing that helps clients get their message across in the right place at the right time. The service, which now operates in 13 regions of the world where GolinHarris does business, has created new revenue streams for the firm and has been widely emulated. It earned the 2012 PRWeek Innovation of the Year Award.

He has fostered strong global relationships with brands such as McDonald’s, the Dow Chemical Company, and Unilever. His many achievements include helping McDonald’s develop its first social media strategy and Disneyland launch its first podcasts and produce the first live on-the- Web global event from the theme park for the premiere of Pirates of the Caribbean: Dead Man’s Chest.

Beringer’s contributions are not limited to Golin. He has overseen authoritative research on the impact of real-time marketing in various regions around the world, which has benefitted the broader industry. According to Gary Rudnick, president of the Americas at Golin, Beringer has "changed the way our agency operates and thinks about the digital world."

"He is constantly thinking about what’s next and how we can work in smarter and more innovative ways," he adds. "Our industry is better off because Jeff chose to be a part of it."

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