Garland Harwood has an incredible track record working with some of the biggest names in consumer technology and digital entertainment. As SVP of Weber Shandwick’s global technology practice, he has counseled top brands including Amazon.com, Samsung, Microsoft, and THX.
He serves as client relationship lead for Amazon and has expanded the account from one business unit in the US to multiple divisions across several international markets. From Weber’s headquarters in New York, he oversees PR strategy and program development for Amazon’s retail, digital entertainment, and mobile app categories. He has also played a key role in transforming the perception of the online retailer from a books and music store to the go-to shop for virtually any product.
Working with Samsung’s home digital entertainment division, he has overseen critical launches for Samsung TV and home audio, including the company’s 3D and smart TV debuts, helping propel the brand to its industry-leading status today.
He masterminded the launch of the company’s premium audio products by organizing an exclusive listening party for Justin Townes Earle’s new album, giving more than 100 media and audio-lovers a chance to see and hear the tracks through Samsung’s new audio docks and home theater systems.
In recognition of his ability to drive global collaboration, Weber sent Harwood on an eight-week tour of Sydney, Beijing, and Shanghai this year to help integrate the firm’s teams in Asia-Pacific. Colleagues highlight his creativity, drive, and energy, and describe him as "a great boss, manager, and mentor." Clients such as Craig Berman, VP of global communications at Amazon, also sing his praises, describing Harwood as "a significant force" in the company’s communications with customers.
"He works 3,000 miles away, but has never let distance get in the way," explains Berman. "The ideas, pitches, and work from his team are always spot-on."