Five years ago, at the age of 25, Courtney Jacobs Engel started the PR practice at Grey Activation. Still only 30, a career already full of highlights includes a massively successful campaign for Canon and a key role in helping her division enjoy year-on-year growth and become fully integrated at Grey New York.
This year alone, Engel was instrumental in landing one of the agency’s biggest integrated wins – Marriott Hotels. Among her biggest achievements is the award-winning Canon Project Imagin8ion campaign, which saw the company team up with acclaimed director Ron Howard and invite photographers to submit their most imaginative photos to inspire a short film. Engel and her team developed a multifaceted PR strategy, which gained highprofile coverage on TV shows such as Today, On the Record with Greta Van Susteren, and Late Night with Jimmy Fallon, as well as in national newspapers and magazines. The campaign, which garnered 3.4 billion PR and media impressions, was such a success that it is now in its second year with stars such as Eva Longoria, Jamie Foxx, and Biz Stone set to direct movies.
Engel’s talent at transforming brands was evident immediately upon joining Grey. In 2009, she helped Calgon relaunch its famous Take Me Away campaign with a PR effort introducing a new bath collection. The success of this initiative paved the way for a younger teen collection, Heart Calgon, with Modern Family star Sarah Hyland as the face of the brand. She also launched Red Carpet Manicure, which was featured on Today three times in one year and won the coveted WWD Beauty Inc. Best New Launch for 2012.
As a mentor, Courtney has led the Grey Activation and PR internship program for the past five years.
"I have worked with Courtney on several programs, most notably Project Imagin8ion, and have been consistently impressed with her professionalism, passion, creativity, and tenacity," says Rob Altman, senior manager of marketing at Canon USA.