Carrie Fox was just 25 when she launched her eponymous agency in 2004. In fewer than 10 years, C.Fox Communications now represents Fortune 100 companies, international NGOs, global foundations, and regional startups.
The past five years have seen a 115% increase in total revenues. Meanwhile, average annual sales per client shot up from $9,974 to $31,375 in 2012. Over the same period, there has been a four-fold increase in fulltime staff with a move to a new, larger office in downtown Silver Spring, MD, and the creation of a satellite DC office.
Key achievements include representing the Progressive Insurance Automotive X Prize as AOR for three years – the entire length of the project – gaining global recognition for the competition and earning a Thoth Award for media relations. Her agency’s impressive client list includes AARP, UnitedHealth Group, the World Cocoa Foundation, and the US Department of Commerce. Among many coups, Fox coordinated a visit by President Barack Obama to one of the firm’s small-business clients, Gelberg Signs in Washington, DC, as the backdrop to the launch of his July 2010 jobs report.
Having provided years of pro bono services to local and national nonprofit organizations, Fox launched the Inspired Thought Award in 2010. The program sees the winner receive up to $30,000 in pro bono PR and marketing support from the agency. Recipients have included the Washington Animal Rescue League and The National Center for Victims of Crime.
Fox’s potential is "limitless," says Don Foley, who hired her 11 years ago to work for Prism Public Affairs. Foley now works at C.Fox Communications.
"Her thoughtful leadership sets her apart from other PR professionals of any age," he adds. "She’s served as president of the agency for about 10 years, but still treats every employee as though he or she is truly a colleague that shares her passion and commitment to using smart communications to inspire social change."