Think Ink bags PR work for India's biggest filmmaking contest

A small Mumbai-based specialist agency has won the PR account for a fiercely competitive filmmaking challenge aimed at discovering creative talent

A Bollywood scene being filmed (Credit: Only France/AFP)
A Bollywood scene being filmed (Credit: Only France/AFP)

The India Film Project (IFP), where contestants are required to make a compelling broadcast-quality film (between 5 – 8 minutes) in 50 hours flat has been attracting thousands of budding filmmakers from all over India. Known earlier as the Ahmedabad Film Project, IFP drew over 4200 contestants last year making almost 320 films.  Now in its fourth year, the contest is expected to draw more than 8000 participants this year.

Think Ink Communications, led by media and communication specialist Radhika Nihalani has been given the task of promoting the event. "We are looking forward to create interesting and impactful PR campaigns," she said.

Established barely a year ago Think Ink has won an eclectic mix of clients including work for veteran Bollywood producers Ronnie & Zarina Screwvala and dancer Shiamak Davar.

"Our deep understanding of the media gives us an edge to advise on ideas which will work best with the press," claims Nihalani.

India is one of the world’s most prolific filmmaking markets whose cinematographic musicals are watched by millions all over the world.

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