Capella, which won a competitive pitch for the work, has devised a targeted campaign to persuade restaurant owners to use Preoday’s My Order App.
The app allows them create a privately branded app to promote and receive orders direct from customers.
The campaign will use traditional and social media to highlight what the company claims are the frustrations that takeaway owners have with existing ‘middleman’ order apps.
Andrew White, CEO of Preoday, said: "After meeting several agencies we chose Capella as it proposed a really disruptive campaign that we're confident will capture the attention of takeaway owners and help us quickly scale our business."
