Yanique Woodall: 40 Under 40 2012

VP, Enterprise Public Relations, 1-800-Flowers.com

Yanique Woodall is a rare bloom who has helped her company thrive in tough terrain. Since joining 1-800-Flowers.com, she has reshaped the company’s approach to PR, establishing it as a core business function. With a succession of award-winning communications and social media programs, she has helped drive sales in a volatile market and in the face of increased competition. In addition to the core 1-800-Flowers.com brand, she also oversees communications for all the company’s other product lines, including The Popcorn Factory, Fannie May chocolates, Cheryl’s Cookies, 1-800-Baskets.com, and Winetasting.com.

She has helped breathe new life into oncevenerable brands that had lost relevance and her efforts have led to marked increases in sales for some of the above entities. She has also led the way when it comes to social media, with 1-800-Flowers.com becoming the first brand to open a store within Facebook.

Woodall earned a number of industry awards for her work on the Spot a Mum campaign launched in the run-up to Mother’s Day 2009. She led an ambitious social media initiative that included sending bouquets of flowers to influential mom bloggers. Woodall’s communications work has also helped drive franchisee growth while strengthening relationships with existing franchisees. In the past five years, the company has doubled its franchisee network. The organization received national acclaim when Chris McCann, president, was featured on an episode of CBS’ Undercover Boss, investigating the businesses of 1-800-Flowers.com franchisees. Woodall has also helped boost shareholder confidence in 1-800-Flowers.com, working with Chris McCann and CEO Jim McCann. High-level media placements contributed to a 5% stock increase.

"Yanique represents the best the public relations industry has to offer," says Jim McCann. "Her forward thinking, business acumen, innovative approach, and willingness to take risks has led to a succession of highly successful initiatives."

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