Stacy Green: 40 Under 40 2012

CMO, Mashable

Stacy Green is at the forefront of modern integrated communications. She has pioneered the model at Mashable, making the company a standard bearer for the new face of the media business. Green has played a key role in helping the company grow from what was simply seen as a tech blog to a digital news site for the "connected generation."

She has been a trailblazer from the start. Early in her career, Green headed up corporate communications for all things digital at The New York Times. She was one of the pioneers of social media at the iconic newspaper, working alongside both the business’ executives and newsroom to educate staff, share best practices, and develop social media strategies and products.

Now a key member of Mashable’s leadership team, Green has been instrumental in the company’s expansion and the launch of new products. She has created strategic programs and partnerships such as Documented at Davos, which involved interviewing young leaders, technology pioneers, and forward-thinking organizations to share the important issues discussed at the World Economic Forum in Davos, Switzerland, with everyone online.

Green was also key in the company’s on-the-ground marketing at the South by Southwest conference and masterminded one of Mashable’s most successful publicity stunts, an April Fool’s joke that saw TV host Conan O’Brien apparently take over the site. Mashable’s Twitter icon changed to O’Brien’s scowling face and the #conashable hashtag trended globally within 20 minutes. Green is also responsible for internal communications, which have played a critical role as the company’s staff has grown from 25 to 70 in less than a year.

Colleagues say her energy and wit make her a pleasure to work with.

"Stacy’s role extends beyond public relations," says Pete Cashmore, Mashable CEO. "Her knowledge, experience, and insight have been key to our growth and strategic direction across the company. We’re fortunate to have her on our leadership team."

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