Sonia Sroka: 40 Under 40 2012

SVP, Director of Hispanic marketing, Porter Novelli

Sonia Sroka is not only a high-achieving PR professional, but also a trailblazer for diversity and inclusion in the field. During her six years at Porter Novelli, she established the Hispanic marketing practice. Under Sroka’s leadership, the unit has seen double-digit growth and it now includes bilingual social media and community management, as well as analytics and measurement capabilities. Sroka, who directs daily operations from headquarters in New York, leads a team that has worked with clients such as SoyJoy, Bayer, Gillette, Timberland, Coinstar, Federal Deposit Insurance Corp., Internal Revenue Service, Centers for Disease Control and Prevention, Lysol, Baxter, Merck, and Shire.

In 2011, Sroka led the development of "It’s All in the Numbers," a multimedia platform based on the 2010 Census results. It was the most successful multimedia execution at Porter Novelli.

Before joining the agency in 2006, she was a founding member of Weber Shandwick’s The Axis Agency, which has become one of the US’ leading multicultural firms. Previously, she was on the PR and marketing team for Telemundo and was a member of the communications team at Univision’s flagship station KMEX-TV Channel 34. While there, Sroka led Hispanic marketing and business development activities for such clients as American Airlines, Coca-Cola, and Allstate.

She is a recognized leader for her work in diversity and inclusion, and this year was named a Top Five Latina Executive of the Year by Latina Style magazine – the only PR executive ever to have won this award. She is a member of the Omnicom Diversity Development Committee and has served two terms as the national chairwoman of the PRSA’s diversity committee.

"Sonia is truly having an impact, not just by being successful at Porter Novelli, but by making a difference in the PR community by developing and nurturing the next generation of communications professionals," says former Porter Novelli CEO Gary Stockman.

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