SAN FRANCISCO: Levi's has launched a video platform as part of its Live in Levis campaign, showing the many ways people around the world wear its jeans.
Created by AKQA, the campaign includes a video that lets viewers click to buy the denim products featured.
The video's theme was inspired by the fact that millions of people around the world own or have owned a pair of Levi’s jeans.
The video is hosted on Levi's website. It invites consumers to upload images or messages to tell stories about their favorite moments wearing Levi’s products.
Users can also view various individuals and their denim on the site from street-style star and Londoner Julia Sarr-Jamois to Japanese boxer Nao Tsuchiyama. All of the featured celebrities explain their love of their favorite pair of jeans.
The campaign is part of the brand's $96 million global campaign.
This story originally appeared on the website of Marketing.