Jorge Plasencia: 40 Under 40 2012

Chairman and CEO, Rep├║blica

Jorge Plasencia began his exceptional career at the tender age of 14 and, since then, he has not looked back. In his freshman year of high school, he interned at a Miami radio group, working in radio throughout high school. By the end of his senior year in 1992, he had been promoted to promotions director. That was just the start of a meteoric rise that has seen Plasencia win countless industry awards and become one of America’s most influential Hispanic leaders.

His career has included working for the Florida Marlins, where he held the pioneering position of director of Hispanic marketing, and the global entertainment conglomerate owned by music superstar Gloria Estefan and her husband Emilio. He joined Estefan Enterprises at the height of the Latin music explosion and, along with overseeing marketing, publicity, and corporate strategy for its many divisions, was soon given responsibility for overseeing marketing for its record label, helping launch pop phenomenon Shakira. He went on to work for the Hispanic Broadcasting Corporation and played a pivotal role in the team that led to the merger between HBC and Univision.

Together with Luis Casamayor, Plasencia founded cross-cultural agency República in November 2006, not long before the global economic downturn. Despite the challenging economic climate, however, the firm has had double-digit growth every year, winning such big clients as PepsiCo, Nielsen, Pernod Ricard, and Universal Orlando Resort. The agency has been mentioned in the Inc. 5000 list of fastest-growing companies in America and it has won 45 ADDY Awards.

Plasencia has also helped produce numerous high-profile events including "The Last Goodbye," a 9/11 tribute at the White House, queen of salsa Celia Cruz’s funeral, and the Latin Grammy Awards. "Jorge displays an uncommon drive and tenacity, coupled with his innate sense of integrity and fervor," says Cleveland Browns SVP for business development Jim Ross.

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