Eight things for PR pros to know Thursday morning

T-Mobile CEO goes on Twitter tirade against Sprint; Bacardi's new form of content creation: graphic novels; McSquared's work with Ecuador draws criticism back home.

New Sprint CEO Marcelo Claure stands out in a crowd, if only because he’s a 6-foot-6-inch Bolivian billionaire hoping to turn around a company reeling from its dropped acquisition of T-Mobile. One executive who is not Claure’s biggest fan is T-Mobile chief John Legere, who went on a Twitter tirade on Wednesday mocking his rival and Sprint’s marketing plan.


Bank of America has offered to pay the US Justice Department between $16 billion and $17 billion to settle inquiries into whether it sold toxic mortgages. The deal has been called the largest in the history of corporate America.

If you’re a lover of Western food delicacies living in Russia, you’re out of luck, at least for the next year. Russia is planning to ban milk, dairy, vegetable, meat, and fish imports from the US, European Union, Norway, Canada, and Australia in response to Western sanctions, its prime minister said Thursday.

It’s not news to say brands are embracing content creation as part of their marketing repertoires. But comic books? Mashable looks at spirits company Bacardi’s graphic novel, The Spirit of Bacardi. It’s part of the company’s ongoing marketing effort known as Untameable Since 1862.

Brooklyn-based PR firm MCSquared’s work with Ecuador on issues related to that country’s legal fight against Chevron is causing a stir back home. Critics of Ecuadorian President Rafael Correa have charged that the $6 million-plus contract is a waste of the country’s money.

From charges that it is driving over-gentrification of cities such as San Francisco and Oakland to its lack of diversity, the technology sector has a list of repetitional challenges. Bloomberg Businessweek examines the contrary opinion in its cover story, "In Defense of the Silicon Valley Tech Bro," published on Thursday.

Amazon.com increased its options for same-day delivery in New York on Wednesday. However, rivals Barnes & Noble and Google aren’t sitting idly by, offering same-day delivery of books bought through Google Shopping Express.

A new self-published book by one of Facebook’s first employees is describing life in the early days of the social network, portraying co-founder Mark Zuckerberg as a demanding boss bent on domination of social media. The book is available for free, but consumers are asked to promote it on Twitter and, you guessed it, Facebook. 

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