Howard Clabo: 40 Under 40 2012

VP, corporate communications, Hewlett-Packard,

Howard Clabo has had a diverse and distinguished career to date and, much like his former employer FedEx, always delivers. For the past three years, he held leadership roles at Fortune 500 technology company Applied Materials, first as director of worldwide media relations and most recently as MD of corporate communications. Highly respected among his peers, Clabo markedly increased the quality of Applied’s media coverage. He helped raise the profile

of the company among mainstream broadcast business media. This includes securing regular appearances for Applied’s top executives on outlets including CNBC, FoxBusiness, and Bloomberg.

His achievements included redesigning the company’s website and launching a corporate blog, which saw a 40% increase in unique visitors from 2010 to 2011. Clabo also strengthened Applied’s internal communications by hiring a director of workplace communications, redesigning the intranet, and developing communications training tools. Internal surveys demonstrate that more employees now feel well-informed about the company. He also played a key role in the launch of the Applied Parts Center, a groundbreaking online resource that enables customers to order spare parts for manufacturing tools.

Before joining Applied, Clabo spent six years as manager of media relations for FedEx in Memphis, TN, where he led the development of an award-winning newsroom on the company’s website. Clabo now has a new role with Hewlett-Packard, where he leads corporate communications and his team is developing an integrated strategy to support the company’s business goals and reputation.

"In everything he undertakes, Howard remains focused on demonstrating how communications can support business objectives, expertly executing programs that have proven results, and then providing a clear vision for how to build on success," says Tamara Norman, SVP, director of the New York corporate practice, and partner at Ketchum.

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