DENVER: Octa, a company that manufactures and designs distinct tablet accessories, has hired Formula PR to increase brand and product awareness among members of the media and consumers.
The tech brand heard about Formula through a recommendation from its previous PR agency partner in Europe, Tin Drum, said Nikki Braziel, cofounder and COO of Octa. She added that the company is no longer working with Tin Drum, and it has decided to first establish distribution channels in Europe before bringing on another PR agency in the region.
Octa looked at several PR firms for the US online, but only asked Formula to submit a proposal.
"They really took the time to use our website and social channels to get the message behind the message, and in doing so, they were able to make brand statements that we incorporate into our messaging now," Braziel said.
Octa did not have an incumbent firm immediately before bringing on Formula. It worked with Shift and BlastMEDIA in 2012.
Octa brought on Formula for a year-long, renewable contract. Budget information for the account was not disclosed.
With a team of four staffers on the account from the agency’s San Diego office, Formula is focusing its outreach efforts on how Octa’s products allow consumers to use smartphones, tablets, and other mobile devices in new ways, said Formula president Michael Olguin.
Olguin said the firm has experience with new brands in the consumer tech space, such as mobile intelligent devices and accessories company Mophie, which Formula helped to launch in 2009.
"We really focus on technology press as you launch to gain traction, acceptance, and that leadership position, and then we follow up quickly with much more of a consumer focus to build scale," he explained.
Octa handles social media internally, but Formula will assist on social strategy and also work on thought leadership for the company. Braziel added that the company’s goal for the rest of this year is to make Octa "a household name."