Dustee Tucker Jenkins: 40 Under 40 2012

VP, public relations, Target

Dustee Tucker Jenkins always hits the bull’s-eye. She describes her role as VP of public relations at Target as a "pinchmyself exciting job" and her passion and talent for communications shines through.

Since joining the company in August 2010, she has transformed the PR department, championing innovative approaches to telling the Target story. Jenkins has played an integral role in launching partnerships with leading designers such as Missoni and Jason Wu. She has also spearheaded the launch of Target’s first online magazine, A Bullseye View, which together with its linked Twitter account have helped ensure the company truly hits the mark when it comes to social media.

Described by colleagues as a true innovator who "never settles for standard, cookiecutter communications campaigns," Jenkins has overseen key announcements such as Target’s planned expansion into Canada, the launch of smaller CityTarget stores, and the ongoing growth of grocery in general merchandise stores. Prior to joining Target, she was director of Public Strategies’ Dallas office, where, as lead in-house communications director for Dell Perot Systems, she helped complete the multimillion-dollar acquisition of QSS Group. As an appointee of President George W. Bush, she was director of communications at the Department of Housing and Urban Development. She served as the department spokeswoman for the Bush administration,Secretary Alphonso Jackson, assistant secretaries, and other presidential staff.

Jenkins is always on the move, but finds time to support and share her expertise with numerous organizations and associations. David Imre, partner and chief executive officer at IMRE, one of Target’s PR firms, describes Jenkins as "an incredible leader."

"At Target, we’ve seen her make substantive changes and put her personal stamp on the communications department and the agencies that service it," he says. "Through Dustee’s leadership, Target has transformed and enhanced the way it tells stories."

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