Denise Vitola: 40 Under 40 2012

SVP and director, personal care practice, MSLGroup New York,

Denise Vitola: 40 Under 40 2012

Denise Vitola has taken the public relations industry by storm. In the short time since joining MSLGroup New York, she has "blazed the trail of a rock star," nearly tripling the size of her accounts and winning fistfuls of awards. It is no surprise that the agency turned to her to assume the lead role in the New York office’s largest business practice. In nearly two years at MSL, she has contributed substantially to agency growth, bringing in new clients like Safilo’s Armani brand. In the last year alone, she significantly grew the Procter & Gamble Digestive Wellness portfolio. Known for her creative brilliance, she has masterminded groundbreaking campaigns including a partnership with comedian Larry the Cable Guy to promote heartburn treatment Prilosec OTC. Her work on that account was recognized in this year’s company awards where she scooped the "President’s Choice" accolade for delivering the best account work in all of MSLGroup Americas in 2011. It was one of only four campaigns the company submitted to the Cannes Lions International Festival of Creativity.

Vitola came to MSL after five years at Ogilvy Public Relations, where she was SVP and deputy practice manager in consumer marketing. There, she grew the TJX account by 30%. In addition, she successfully changed consumer perception of both Lens-Crafters and Sunglass Hut. Before Ogilvy, she was with MWW Group, where she led the breakthrough launch of Bank of America’s award-winning and hugely successful "Keep the Change" program in 2005. Colleagues cherish her bubbly personality, positive attitude, and "let’s get it done" approach. Many have emphasized her qualities as a fantastic leader and motivator who consistently delivers amazing results. "She is beloved by staff and management and her energy and passion for her business and agency are infectious to those lucky enough to cross her path," explains Michael Echter, director of marketing and corporate communications for MSLGroup Americas.

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