Daphne Wang: 40 Under 40 2012

Associate director, APCO Worldwide, New York

Daphne Wang joined APCO Worldwide’s New York office early last year and was swiftly identified as a rising star. In her current role, Wang, who first worked for the company as an intern in its Hong Kong office while a graduate student, focuses on corporate communications for companies from the food, beverage, healthcare, and financial sectors, working with such big names as global food giant Mars.

In her work with other big-name brands, she has been lauded for her deft handling of extremely sensitive issues.Wang, described as an "outstanding" PR pro by colleagues, also handles media relations for a diverse range of clients and has been instrumental in strengthening the company’s media relations capabilities.

In addition, Wang plays a leading role in the firm’s Chinese-USA relations team, where she assists Chinese businesses in expanding overseas and helping multinational companies understand the Chinese market. During her rapid advancement at APCO, her clients have been "consistently thrilled" with the quality of media placements she has achieved for them, says Nelson Fernandez, MD of APCO Worldwide, New York.

"Through her creative positioning, strong media relationships, and natural flair for what makes a good story, Daphne has achieved outstanding coverage for some particularly challenging assignments in toptier traditional and coveted online media outlets," he observes.

Key achievements include leading communications for Mars Chocolate North America’s $250 million investment into its first new chocolate factory in the US in 35 years. Wang orchestrated a highly effective PR campaign that garnered positive coverage of Mars’ contribution toward the economic prosperity of America’s heartland in a time of recession.

"In an environment where clients are increasingly asking us to demonstrate real added value, Daphne’s diverse background and experience, her creativity, and her work ethic are noted and celebrated by clients and colleagues," Fernandez adds.

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