Christopher Fuller: 40 Under 40 2012

Director, international public affairs and CSR, Yum! Brands

Christopher Fuller is a slice of PR perfection. Until recently, he was director of public affairs at Pizza Hut, but in January took on lead global PR responsibilities at parent company Yum! Brands for Pizza Hut, KFC, and Taco Bell. He also oversees US and international corporate social responsibility strategies.With his commitment to the brand, he has cemented himself as one of America’s top young PR minds. He was the brains behind the famous "Pasta Hut" campaign to welcome the new Tuscani Pasta line to the Pizza Hut menu.

Other memorable campaigns involved a sky-diving pizza delivery as part of the Big Dinner Box launch, Pizza Hut’s groundbreaking search for a Twintern (Twitter intern), and the offer of an all-inclusive Valentine’s Day proposal package to launch the $10 Dinner Box. Fuller also oversaw communications around a monumental shift in pricing policy with the new $10 any pizza deal in 2010. During his time under the red roof, Pizza Hut has become a leader in the digital world with more than 7 million Facebook fans, nearly 100,000 Twitter followers, and an award-winning mobile-ordering app.

Fuller began his career in PR on Capitol Hill as press secretary to Rep. Mac Thornberry (R-TX). He went on to represent big clients such as Nestlé USA and FedEx for PR agencies Publicis Dialog and Ketchum before joining Pizza Hut, where he moved from PR manager to director of public affairs leading PR, CSR, emerging media, and crisis communications. Known to many at Pizza Hut headquarters as "the ultimate team player," Fuller is constantly on the lookout for the next big thing in PR.

"His contemporary vision contributes new and fresh ideas to PR programs that overflow with creativity," according to nominators from Pizza Hut AOR Zeno Group. "His versatility, which includes leadership roles in PR, CSR, crisis, and corporate communications, makes him one of the top PR.

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