Christina Steed: 40 Under 40 2012

SVP, Flowers Communications Group

Christina Steed is "one of the strongest PR professionals of today," according to her colleagues, with a diverse career spanning journalism, PR, marketing, and international communications. In her role as SVP at Flowers Communications Group in Chicago, she is the strategic lead for a number of the agency’s key accounts, including AT&T, McDonald’s, and Wells Fargo.

She also fronts new business efforts and oversees the firm’s digital practice, Bloom, as well as being heavily involved in promoting the agency and its work. A leader in multicultural communications, Steed’s achievements include developing the local, award-winning "jobs" campaign for McDonald’s in the Chicago area and northwest Indiana.

Before joining Flowers Communications in September 2008, Steed was an account supervisor for GolinHarris, working on global communications for the Dow Chemical Company. This role involved coordinating work across Europe, India, China, and Latin America. Equally at home in corporate and consumer communications, she is known as a brilliant strategist with an excellent grasp of sustainability issues and social media. A sought-after panelist and speaker, her versatility springs from a varied career, starting out in broadcast journalism and moving into PR.

Other previous roles have included both consumer and b-to-b PR and trade show marketing. Flowers Communications president Rashada Whitehead describes Steed as an asset to the firm.

"Christina knows how to connect on both micro and macro levels, giving clients the type of counsel and thought leadership that fuels winning strategies," Whitehead says.

"She’s representative of the type of PR practitioner that will usher the future of our industry," adds Whitehead. "Christina understands the rich assets of traditional PR and employs new media trends and technology while keeping an eye on popular culture and insights to help yield best practice."

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